ABOUT US

Who We Are

Sher Group is a leading producer of high-quality cosmetics, headquartered in Istanbul. The company was founded in 2008 as a manufacturer of make-up products.
There are a number of things that make Sher Group stand out in the cosmetics industry. Here’s a nice, long list:
We only produce nail polish, lip makeup, and cosmetic pencils. We specialize in it and it’s all we do, day in and day out. Our chemists are the top chemists in the industry. We thrive on offering many different formulations and colors that suite different markets.
Sher Group does not produce other makeup products at this time.
Why not? Well, we believe strongly in working with “best of breed” providers for everything we do, and we view ourselves to be a “best of breed nail polish and lip makeup producers.” So, instead of producing everything, we are focused on creating best formulas and colors.

R&D

Our products development and researches start with our amazing team of chemists and lab technicians. With years of experience, each of our R&D team members is capable to work in Color Cosmetics, and more. Each member receives ongoing education through seminars and conferences to ensure our knowledge and expertise are beyond the industry standard.

Private Label Manufacturing

As a cosmetics manufacturer producing for private brands, we currently carry out more than 50 different projects worldwide, including international companies, beauty retails, influencer projects, pharmaceuticals chains and online retails.

Product Development

In our product development process, we examine your demands in all aspects in order to implement the most suitable strategy for your brand and to supply the product you need, and we advise you with our experienced team in order to make the right choices. We offer you minimum order quantity with competitive price.

Packaging

In collaboration with the best packaging manufacturers. We offer different packaging solutions for your target market and product groups.

  • Wide range of Nail Polish bottles and Lip Makeup packaging.
  • All types of closure systems.
  • Different options for types of brushes for Nail Polish and Lip Makeup applicators.
  • Secondary packaging solutions: folding cartons, labels, inner boxes, sleeves.
  • Matte and glossy painting, metallization painting, silk screen, hot screen printing.

Formulation Development

We have a large formula library that we have developed on different skin types and formulas with our expert team in our research and development laboratory, which has stability test cabinets and microbiological test cabinets.
Along with the formulas we have developed specially for you, we also offer solutions in line with the needs of your current market.

Cosmetic Product Regulations

All our formulations are compatible with European and international regulations, our regulation team closely follows the changes in regulations.